Tuesday, April 22, 2014

Google ads bring applications to the service of search and "YouTube" on smart devices

A company " Google " for a new advertising service allows application developers to target users of the search service or hers site " YouTube " declarations of smart devices for their applications.
Advertisers can cross- service ad targeting new users of smart devices advertisements urging them to download new applications or use existing applications already on their computers.Fall under the new service advertising platform " Edwards " Adwords ad for the company , " Google " , a company that will provide information to advertisers allows them to target users who are interested in the same category that fall beneath their applications.Said Jerry Dahleyr , vice president of " Google " to manage " Edwards ," that the user download applications, especially those interested in fitness will find during the use of the service or search for "YouTube " ads for applications in the same category with those interested .The user will receive a set of Tag , which will be provided by " Google " , associated with the same category that falls below its application , in order to target a group of people interested in that category of applications.And will provide a " Google " for the advertiser as well as information about the size of its application to the use of smart devices operating system "Android " , and to urge developers to direct advertising campaigns using a new service aimed at devices that have low application rate of the reaction .The Dahleyr has pointed out , during the event held by the " Google " for the detection of service the new ad , that more than 80% of the applications installed on smart devices have been used for only once after download, and before it leaves the user without the use or delete them permanently.Applications and ads will appear above the search results when using Google Search service of smart devices , whether mobile or tablet computers , as it would appear in sync with ads five seconds before the videos on "YouTube ."
It is noteworthy that the new advertising service company "Google " are similar to the service provided by " Facebook " application developers "Android " and iOS, which allows them to also target users of network applications for smart devices declarations for their applications.
And receive service " Facebook " ad for application developers reaction high as analysts' estimates , as the company had recorded last year, 245 million installation process by social network users for Total applications that have been announced using the service, as much as the proportion of earnings that service about 70 % of the total the company's profits from mobile ads .
It is noteworthy that " Twitter " is intended to disclose other ad servers is similar to the developers on the social network during the next few weeks , a service that had begun in the test with a group of advertisers several months ago

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