3 Steps to Optimize Article Titles for More Traffic

SEO (Search Engine Optimization) is an important process that I do for my blogs every day to

make them getting better ranking on search engines. Not saying off-page SEO techniques, in this article, I want to talk about some on-page SEO tips, that are usually mentioned by any web-master and blogger in basic SEO Guide, they are called: post title SEO tips.

At beginning, my blog has many quality and important articles, but I realized that has only some entries getting plenty of views and others not getting good traffic like that. If you also met that case, my tips in this post are for you to find out what is the thing that's the leading causes for low rankings on search engines of your great articles.

Optimize Article Title Examples

So, if we want to resolve this situation, the first thing we should think about now is that how to write a good article title which can bring back a lot of traffic by occupying good rankings on search engines (for relevant search queries). If you can not imagine why an optimized article title can affect to views for your site, just trying to visualize two following examples:

1. Install Wordpress Site Tips
2. Install Wordpress Tips for Beginners in Detail

If it was you, what's the post title that you will click? Actually your choice is not important, the importance is the 2nd title carries many focus keywords for the newbie as "detailed guidance", "beginners" and that is what a person who is learning how to install WordPress needs. Thereby, search engines will also prioritize showing your result on the first page because its detail in the article title.

OK, now I think you already understand about the importance of an optimized article title. If you are interested, please continue with my "tips" to know how to optimize article titles as below.

3 Steps to Optimize Article Titles for More Traffic

Before starting with my tips to write search engine friendly title, we need to set some mandatory requirements as follows:

• The title must relate closely to the content
• The title is no longer than 70 characters because the search results display only the first 70 characters in the title
• The title must have at least one keyword or important keyword phrase in the article content
• Only write title after finishing the article content

Step 1. Analyze Main Keyword

Keyword analysis is a very important step that you need to do first when starting title optimization. This step helps you identify important keywords which is being searched by many people to input it into your title.

Currently there are many keyword analysis tools, but I like Google's Keyword Planner most (you must have Google Adwords account first) because it's free and professional. If you do not know how to use it, let me explain how to use this tool to analyze and find optimized keywords to set to title.

Assuming we are preparing to write an article about "how to create a blog" and we use this tool to find relevant keywords which are being sought by a lot of people to use in our title. At first, we will access to Google Adwords homepage and choose Keyword Planner.